We’re eagerly awaiting the announcement of the Samsung Galaxy S III, which many had pegged for Mobile World Congress taking place next month. Last year, Samsung used the same venue to introduce the Galaxy S II, which went on to have a successful year on numerous carriers. The Verge is reporting that sources familiar with the matter say Samsung had planned to announce the Galaxy S III, but have since changed course.
The reason for the change sounds plausible. The long delay between announcement at MWC and the US launch is reason for concern. While it didn’t hurt sales of the Galaxy S II, the freshness of a new S III would remain in tact if the company chose to announce later in the calendar year.
With what we’ve seen at CES, along with the rumored delay of the Samsung Galaxy S III, don’t be surprised if the new trend moves away from announcements at major trade shows. Last year we saw a number of exclusive events for device launches. A device as major as the Samsung Galaxy S III would certainly warrant a special event. These events provide a single focus and allows manufacturers to essentially own the day.
Source: The Verge
